Why local businesses don't need apps
Building a custom app sounds appealing — customers could book appointments, browse menus, get updates right on their phone. But for most local businesses, the maths just doesn't work.
People don't want more apps
The average person uses about 10 apps per day, and those slots are taken by messaging, social media, and utilities. A local business app typically gets downloaded once, opened a couple of times, then forgotten.
The cost adds up
A custom app runs tens of thousands of pounds to build. iOS and Android update constantly, so there's ongoing maintenance too. Even the "cheap" template builders mean monthly fees for something that might rarely get used.
What customers actually want
When someone looks up your business, they want basics: Are you open? Where are you? What do you offer? How do I get in touch? A fast website gives them all of this without downloading anything.
A note on notifications
Push notifications seem like a nice feature to have. In practice, most people disable them or tune them out. Sending too many does more harm than good.
Keep it simple
Instead of an app:
- Keep your information accurate — Same hours, location, and contact details everywhere.
- Make your site fast — It should load instantly on any device.
- Make contact obvious — Phone, email, directions, right there.
Most customers don't need an app to find a local business. They need the basics, and they need them quickly.
References
Questions? Drop us a line.